Virtual Tours for Destination Marketing Organizations (DMOs & CVBs)

Bring Your Destination to Life with Immersive 360° Experiences

Destination Marketing Organizations (DMOs) and Convention & Visitors Bureaus (CVBs) are tasked with showcasing the heart of a city, region, or attraction to travelers, investors, and locals alike. But in today’s digital-first landscape, brochures and static photos don’t cut it. That’s where VRtical Media steps in.

Our virtual tours help DMOs market destinations in a way that’s interactive, accessible, and visually compelling. From heritage trails to downtown districts, we create immersive experiences that capture the story of your community and put it in the hands of travelers worldwide.

Why DMOs Need Virtual Tours

Increase Tourism Engagement Online

Travelers now plan their trips online long before they step foot in a city. A 360° virtual tour lets potential visitors explore attractions, trails, and landmarks, creating excitement and confidence in their travel decisions.

Promote Heritage, Culture & Attractions Digitally

Your cultural assets deserve more than a passing mention on a website. Virtual tours give museums, historic districts, and local landmarks an interactive stage—helping you preserve and promote what makes your destination unique.

Stay Competitive in Travel Promotion

Tourism boards are competing not just with neighboring towns, but with destinations across the globe. Virtual experiences give your marketing a high-tech edge and position your DMO as forward-thinking in the tourism industry.


Benefits for Destination Marketing Organizations

  • Boost Visitor Planning: Travelers preview attractions before they arrive, increasing visit intent.
  • Attract Stakeholders & Investors: Showcase your destination’s economic potential with an engaging digital experience.
  • Enhance Accessibility & Education: Reach schools, international audiences, and those who can’t easily travel.
  • Improve SEO & Website Traffic: Virtual tours drive longer site visits, stronger engagement, and better search rankings.

How CVBs & Tourism Boards Use Virtual Tours

  • Walking Trails & Heritage Sites – Bring historic paths like the Salem Heritage Trail to life.
  • Downtowns & Cultural Districts – Highlight shopping, dining, and nightlife to drive economic activity.
  • Seasonal Festivals & Local Businesses – Extend the reach of annual events with an interactive showcase.
  • Virtual Visitor Centers – Provide an online destination hub accessible 24/7 from anywhere in the world.

Case Study: The Salem Heritage Trail

When the Salem Heritage Trail needed to capture its unique story for a global audience, the local DMO Destination Salem partnered with VRtical Media to build a fully interactive virtual tour.

  • The Challenge: Engage online visitors and extend awareness beyond Salem’s borders.
  • The Solution: A mobile-friendly 360° experience showcasing key trail stops, history, and culture.
  • The Result: Increased online engagement, higher visibility for local attractions, and a new tool for tourism promotion that supports Salem’s reputation as a premier heritage destination.

Salem Heritage Trail Virtual Tour

Features That DMOs Value Most

  • Full 360° panoramic visuals of attractions and landmarks
  • Mobile + desktop responsive design
  • Interactive hotspots, maps, and video integration.
  • Easy sharing across social media and tourism websites
  • Branding and co-marketing opportunities for local partners

Let’s Build Something Tourists Can’t Ignore

Your city, heritage site, or region deserves more than just pictures. Give travelers an experience they can step into before they arrive. With VRtical Media, your DMO can showcase the very best of your destination in a way that inspires action.

Frequently Asked Questions

What is a DMO virtual tour?

A virtual tour built specifically for destination marketing organizations to showcase attractions, culture, and local experiences in an interactive digital format.

How can virtual tours help tourism boards?

They increase visibility, attract more visitors, and provide engaging tools for online promotion and stakeholder presentations.

Do CVBs benefit from virtual experiences?

Yes—convention and visitors bureaus can highlight meeting venues, event spaces, and surrounding attractions to win more conferences and leisure travelers.

How do virtual tours improve destination marketing ROI?

By boosting online engagement, improving SEO rankings, and generating greater interest from both travelers and investors.


Partner With VRtical Media for Destination Marketing

VRtical Media is more than a virtual tour company—we’re a strategic partner for DMOs, CVBs, and tourism boards who want to lead in digital destination marketing. Whether you’re promoting a heritage site, a downtown district, or an entire region, our tours are built to engage audiences and deliver measurable results.
Ready to put your destination on the virtual map?
Contact us today to start building a virtual tour that inspires travelers and strengthens your destination brand.

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