Coworking spaces are all about community, flexibility, and design. But here’s the thing: prospective members don’t always get the feel of your space from photos alone. That’s where 360° virtual tours come in. A virtual tour lets someone explore your coworking space online as if they’re walking through it in person—desk by desk, meeting room by meeting room, vibe included.
When you’re marketing your coworking space, the experience is everything. And virtual tours help you deliver that experience before someone even books a tour.
Coworking is competitive. Whether you’re in a major city with dozens of shared office options, or in a smaller market where flexibility is becoming the norm, you need to stand out. Virtual tours give your space a marketing edge by:
Simply put: coworking is an experience-driven product. If you can let someone experience your space online, you’re halfway to signing them.
Still wondering if virtual tours are worth the investment? Let’s talk numbers.
For coworking operators, this ROI translates directly into:
Think about the typical coworking search journey: someone Googles “coworking space near me,” clicks a few listings, scrolls through some photos, and bounces to the next option.
Now imagine the same person clicks on your listing and finds a fully immersive tour:
That user isn’t bouncing—they’re exploring. And exploration leads to action.
In fact, data shows that people who interact with a virtual tour are 130% more likely to book an in-person visit. For coworking spaces, that’s the difference between a “just curious” website visitor and a paying member.
Not all coworking spaces are created equal. Maybe yours has:
These features are your differentiators—the little details that photos fail to capture but a tour highlights beautifully.
Virtual tours put your unique value proposition front and center, letting prospective members see and feel what sets your space apart. And when prospects can visualize themselves working there, they’re far more likely to sign up.
There’s another bonus to adding virtual tours to your coworking marketing strategy: better search performance.
That means your investment in a tour doesn’t just make your space look good—it helps you get found by more people who are already searching for coworking options.
At the end of the day, your business thrives when people become members. Virtual tours support that sales funnel in three simple ways:
Coworking isn’t just about desks and Wi-Fi—it’s about community, culture, and experience. Virtual tours help you share that story online in a way no other tool can.
If you’re ready to:
…then it’s time to invest in a professional virtual tour.
Because the future of coworking marketing isn’t just showing people what you offer—it’s letting them experience it.
Hi! I'm Jay. I'm a small business owner with a large appetite for travel & technology. VR changed the way I looked at the world when I was able to share my travels to people across the globe through Virtual Tours. I'm here to connect people to businesses virtually, making it a more inclusive experience!
