Marketing with 360° Virtual Experiences

Jay Salois headshot

Jay Salois

Founder | Owner

Wenham Museum Virtual Tour

At this point, most people have seen a 360° Virtual Tour online somewhere…a house tour, a museum, on Google Street View. They serve a great purpose…to explore a space. But there's room to make it more interactive.

Even though they're virtual tours by nature, we build them as experiences

If you've ever been out networking and met me in person, you'll hear me call them by both. In this blog, and the blog posts throughout, you'll hear them be interchanged. This particular post will target messaging about 360° Virtual Experiences.

What's the difference between a Tour & an Experience?

A tour is part of an experience. A tour is predefined by where you go, and what activities are planned for you. While an experience allows you to choose where to go and what unique activities to engage in. While a virtual experience can't offer everything, it does allow the end user more choice than just looking at an environment.

What makes it a 360° Virtual Experience?

Giving the end user elements to engage with makes it experiential.

A museum that has a virtual experience can offer people the chance to click on objects with what we call hotspots. They open up windows, bringing forward additional content like 2D pictures, videos, information, 3D objects, quizzes, etc.

A local retailer can connect their e-commerce solution directly into the virtual experience, allowing people to shop directly within the virtual tour.

A wedding venue can show a room staged vs empty to allow prospective couple to see different configurations of a space, creating a differentiator in their marketing efforts.

Why a 360° Virtual Experience?

360° Virtual Experiences offer a new engaging way to attract more clients by allowing them to interact with your physical space in a digital landscape.

Younger generations have grown up with technology, have the upcoming buying power and expect businesses to stay up to date on current tech trends. They see establishments that use new tech as authorities in their space and it instills trust in them that your business is the right choice.

Additionally, you are improving your accessibility to more people. Those that have limited mobility, economically disadvantaged or those who just can't visit your space will feel like they belong to the community.

Why VRtical Media

We've been building virtual tours and virtual experiences since 2018. The value that it's created in people's lives and the boost to businesses marketing efforts is measurable through usage, sales, and wellbeing. We're constantly improving our platform, adding new technologies as they see fit to this landscape.

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