Founder | Owner
London has always been one of the world’s most competitive hotel markets. From grand five-star landmarks in Mayfair to chic boutique stays in Shoreditch, the city offers more accommodation options than most travelers could ever scroll through. With platforms like Booking.com, Expedia, and Google Hotels showcasing hundreds of listings side by side, standing out isn’t just important—it’s survival.
In 2025, one tool has moved from “nice to have” to “essential” for London hotels: immersive virtual tours.
Today’s travelers are booking differently. Before they ever step foot in your lobby, they’ve researched reviews, compared dozens of properties, and scrutinized every photo you’ve posted. Guests want transparency, confidence, and clarity before they book—especially in a destination as busy and diverse as London.
Virtual tours bridge that gap by letting future guests “walk through” your property online. They can explore your lobby, view multiple room categories, step inside your spa, or check out your rooftop bar...all from their phone or laptop. For a market where international travelers make up a huge portion of bookings, this is more than a convenience...it’s a competitive advantage.
Hotels with virtual tours see up to a 67% increase in online bookings. By showing guests exactly what to expect, you build trust that translates into more direct reservations...and fewer OTA commissions eating into your revenue.
Adding a virtual tour can increase average time on site by 300%. Guests who explore your property virtually are more likely to click deeper, discover your higher-end room categories, and feel comfortable booking.
Uncertainty kills conversions. Virtual tours reduce the “what ifs” by letting guests verify your amenities before arriving. That means fewer cancellations, happier guests, and better reviews.
London’s hotel event spaces...from ballrooms to conference centers...are major revenue drivers. Planners often shortlist multiple venues before visiting in person. A virtual tour lets them explore layouts, imagine guest flow, and present your hotel to decision-makers confidently.
With increasing demand for inclusive travel, virtual tours give guests with mobility needs a chance to preview accessible rooms, routes, and facilities. This makes your property more welcoming while aligning with evolving travel standards.
>Numbers don’t lie. Properties that invest in professional virtual tours report:
When you calculate those gains across thousands of room nights and events each year, the ROI adds up quickly.
Photography has long been the standard for hotel marketing, but let’s be honest...staged photos only tell part of the story. Guests are savvy; they want authenticity.
In fact, many hotels are now blending the two...using virtual tours as the foundation and layering professional still images, video, and branding throughout the experience.
London isn’t just another city...it’s one of the most scrutinized hospitality destinations in the world. Guests are often traveling long-haul, spending thousands of pounds on flights and accommodation, and they want to know exactly what they’re paying for.
By offering a virtual tour, your property communicates:
For international guests, this reassurance can be the deciding factor between your hotel and the one down the road.
Event planners love London for its connectivity and prestige. But they also hate wasting time on site visits. A growing number now demand virtual walk-throughs before shortlisting properties.
One London hotel reported that after launching a 360° ballroom tour, their site inspections dropped by 40%, but event conversion rates went up. Why? Because planners already knew the space fit their vision before walking in.
You might be asking: should we work with a London agency or bring in an international team like VRtical Media?
Here’s the difference:
In short: we’re not just producing a tour...we’re building a revenue tool.
Booking a professional virtual tour with VRtical Media is simple:
Discuss your goals with our team.
Get a tailored package with pricing and timeline.
Select the spaces you want featured.
We capture your hotel with advanced 360° technology.
Collect photos, videos, and text for interactive hotspots.
We edit, stitch, and brand your tour.
Publish across your website, Google, and booking channels.
In London’s hyper-competitive hotel market, first impressions are everything. Guests who can explore your property virtually are more likely to book, more likely to upgrade, and more likely to trust your brand.
Virtual tours aren’t the future...they’re the now. And the hotels that invest today are the ones reaping the rewards tomorrow.
Ready to elevate your hotel’s digital presence? Book a discovery call with VRtical Media and see how immersive tours can transform your bookings.
Hi! I'm Jay. I'm a small business owner with a large appetite for travel & technology. VR changed the way I looked at the world when I was able to share my travels to people across the globe through Virtual Tours. I'm here to connect people to businesses virtually, making it a more inclusive experience!
